Introduction
Amazon has become more than just a marketplace—it’s a powerful brand-building platform. One of the most effective tools sellers can use to stand out and improve conversions is amazon a+ content. When used correctly, it helps tell your brand story, showcase product benefits visually, and reduce buyer hesitation.
In this step-by-step guide, you’ll learn exactly what amazon a+ content is, who can use it, how to create it properly, and best practices that actually drive results—based on real seller experience and proven optimization principles.
What Is Amazon A+ Content?
Amazon A+ Content (formerly Enhanced Brand Content) allows brand-registered sellers to enhance their product detail pages with rich visuals, comparison charts, and detailed product descriptions.
Instead of relying on plain bullet points, amazon a+ content gives you the ability to:
- Add branded images and banners
- Explain product features visually
- Compare multiple products side by side
- Build trust and reduce returns
According to Amazon, optimized A+ pages can increase conversions by 3%–10%, and sometimes even more in competitive niches.
Who Is Eligible for Amazon A+ Content?
Brand Registered Sellers
To use amazon a+ content, you must be enrolled in Amazon Brand Registry. This ensures brand authenticity and content control.
Vendors vs Sellers
- Amazon Sellers (FBA/FBM): Eligible with Brand Registry
- Amazon Vendors: Automatically have access
If you’re not yet brand registered, that should be your first step before attempting to create amazon a+ content.
Why Amazon A+ Content Matters for SEO and Sales
Amazon SEO isn’t just about keywords—it’s about user experience and conversions. Amazon’s algorithm favors listings that convert well.
Here’s how amazon a+ content helps:
- Keeps shoppers engaged longer
- Answers buyer objections visually
- Improves brand credibility
- Reduces refund and return rates
- Strengthens cross-selling opportunities
Just like content marketing on websites, A+ content works best when it’s customer-focused. If you want to understand content strategy deeply, this guide by Neil Patel on Content Marketing explains how structured content influences buyer decisions.
Guide to Creating Amazon A+ Content
Log in to Amazon Seller Central
Go to Advertising → A+ Content Manager inside Seller Central.
Make sure:
- Your brand is approved
- The ASIN is eligible
- The product is live
Choose the Right A+ Content Type
Amazon offers two types:
Basic A+ Content
- Free for brand-registered sellers
- Includes image modules, text blocks, and comparison charts
Premium A+ Content
- Advanced visuals, video modules, and interactive hotspots
- Requires meeting Amazon performance thresholds
Most sellers start with Basic amazon a+ content, which is more than enough when optimized properly.
Select the Best A+ Modules
Amazon provides multiple module layouts. Choosing the right ones is critical.
Commonly Used Modules
- Standard Image with Text
- Three Image Highlights
- Brand Story Module
- Product Comparison Chart
Expert Tip: Don’t overload your page. Focus on clarity, not quantity.
Write Conversion-Focused Copy
Although amazon a+ content is image-heavy, text still matters.
Best Copywriting Practices
- Highlight benefits, not just features
- Use short, scannable sentences
- Address common buyer concerns
- Maintain a friendly, informative tone
Avoid keyword stuffing. Your main keyword amazon a+ content should appear naturally, not forced.
Design High-Quality Visuals
Amazon has strict image guidelines:
- Minimum 970 px width for banners
- No pricing, discounts, or promotional text
- Clean, professional branding
Images should:
- Show product use cases
- Demonstrate size, texture, or functionality
- Match your brand colors and tone
High-quality visuals signal trust and professionalism—key factors in buyer decisions.
Build a Product Comparison Chart
Comparison charts are powerful for cross-selling.
Include:
- Your related products only
- Clear feature comparisons
- Simple yes/no indicators
This keeps shoppers within your brand ecosystem rather than clicking competitor listings.
Submit and Monitor Approval
After submission:
- Approval usually takes 24–72 hours
- Amazon may reject content for policy violations
Common rejection reasons:
- Promotional language
- Unsupported claims
- Low-resolution images
Once approved, track performance changes over time.
Amazon A+ Content Best Practices (From Experience)
Tell a Brand Story
People don’t just buy products—they buy brands. Use your A+ content to explain:
- Why you started
- What problem you solve
- What makes your brand different
Optimize for Mobile Users
Over 70% of Amazon shoppers browse on mobile. Ensure:
- Text is readable
- Images are not cluttered
- Key benefits appear early
Avoid Duplicate Content
Each product should have unique amazon a+ content. Duplicate content reduces trust and effectiveness.
Align A+ Content with Bullet Points
Your A+ content should expand on your bullets—not contradict them.
Use Data, Not Assumptions
Test conversion rates before and after publishing A+ content. Even small improvements compound over time.
If you want professional optimization help, consider working with an experienced strategist. You can explore SEO Expert Help to improve both Amazon listings and overall search visibility.
Common Mistakes to Avoid
- Overloading content with text
- Ignoring brand consistency
- Using low-quality images
- Making medical or exaggerated claims
- Forgetting mobile optimization
Amazon A+ content is not an ad—it’s a sales assistant that works 24/7.
How Amazon A+ Content Affects SEO
While A+ content does not directly index keywords for Amazon search, it indirectly improves SEO by:
- Increasing dwell time
- Improving conversion rate
- Reducing bounce rate
Amazon rewards listings that sell well. A+ content helps you achieve that.
Measuring the Success of Amazon A+ Content
Track these metrics:
- Conversion rate
- Session duration
- Return rate
- Sales velocity
Amazon’s “Manage Your Experiments” tool can also help A/B test A+ content variations.
FAQs
What is Amazon A+ Content used for?
Amazon A+ content is used to enhance product descriptions with images, charts, and branded storytelling to improve conversions.
Does Amazon A+ Content help SEO?
Indirectly, yes. Better engagement and higher conversions help improve organic rankings on Amazon.
Is Amazon A+ Content free?
Basic A+ content is free for brand-registered sellers. Premium A+ content has eligibility requirements.
How long does A+ Content approval take?
Usually between 24 and 72 hours, depending on compliance and review volume.
Can I add A+ Content to existing listings?
Yes, you can add or update amazon a+ content on existing ASINs anytime.
Can A+ Content include keywords?
Yes, but keywords should be used naturally and not stuffed or promotional.
Absolutely. When done correctly, amazon a+ content transforms a basic product listing into a persuasive, brand-driven sales page. It builds trust, answers buyer questions, and increases conversions without increasing ad spend.
